
On a recent trip to India to attend a friends’s wedding, I had a day lay over in Singapore. During my stay I visited the National Museum of Singapore to see an exhibition on Polaroid cameras that I was interested in, In an Instant: Polaroid at the Intersection of Art and Technology.
During the visit I stumbled across DigiMuse Connects, which was a part of Singapore Art Week 2019. DigiMuse is a program curated by the National Museum of Singapore for creative people, to design a projects that engages technology within the cultural sector.
One particular project caught my eye was, #FaceOfTheDaySG by fashion Designer Yang Derong. The designer used Instagram as a visual diary and documented his creation of a different outfit and persona for everyday of the year on the social media platform. The project focussed on creating a visual dialogue of these personas that reflected everyday events, social issues, icons and trends with the aim of starting a conversation with the online audience. The engagement was designed to make the audience think and reflect on contemporary issues through the images they were viewing.
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